Search is changing the way people find the things they want – and the way B2B and B2C firms reach customers. A majority of web users find the businesses they’ll patronize by using a search engine. But sponsored search prices are escalating.

What’s a business to do?

Provide a web experience that generates high organic search listings AND satisfied site visitors!

I think about the business website as a content-providing medium of the highest order. Web copy is tailored to reward the reader with relevant, valuable and succinct information. My selling distinction is that I first optimize the site for the target audience, not for the search engines. THEN, once I’ve made a robust website that is 100% purposeful and on target, I then judiciously incorporate keywords and keyword phrases into the copy. These words and phrases will be highly search-sensitive and position-obtainable.

In that regard, I can be very inventive about pulling up keywords that resonate with the target audience and that have yet to be discovered by competitive sites.

The philosophy: ‘grok’ the targets and then ‘grow’ the site on search. In that order!

Often people think that mechanics are the key to making a site come up high in Google. They think about meta-tags and hyper links, HTML... all the navigation stuff. Actually, today TEXT is the dynamite that blows a website up to the top! Carefully crafted text that is engaging and elucidating wins the algorithmic wars.

Sure, there are all sorts of tricks I have in my toolkit to push the Google-ometer up (like using keywords in illustration captions, lots of bulleted lists with keyword headings, etc) but my real passion is providing searcher-relevant copy that has a singular purpose – solid, cohesive information provided to readers in a clear, concise manner.

Intelligence matters.