What is User Experience (UX) and Why Does it Matter?
Improve Conversions with UX
When someone lands on your website through Google, a link or directly, what is their experience? Are they seeing the things you’d like them to see, interacting with key elements, and eventually converting into the leads or sales you need for your business?
How the visitor interacts with your website is known as the User Experience. Understanding and improving your website from a UX perspective is key to getting the conversions you want.
Blue Skies Marketing can help with this. We do a thorough audit of the UX of your site as part of our Conversion Rate Optimization (CRO) service. UX and CRO go together like peanut butter and jelly!
We take a data driven approach to UX audits. By using tools like heat mapping and Google Analytics, we can use real data based on your current users for insight on improvements, making your website better aligned with an optimal user experience to meet your particular business goals.
What We Look At
The key elements of UX include the following parts of your website:
Is your website arranged in a visually pleasing way, with the key information readily visible and easy to find?
Do you have a good balance of text (optimized for SEO of course!) and images? Visual elements are key to keeping your user engaged.
Is your copy clear, short, and easy-to-read? Does it include benefits to the user, and not only features of the product?
Is your site easy to navigate, with interior links and a clear flow for the user to follow?
We also look at your website from the point of view of the AIDA marketing model which includes:
Do you clearly explain who you are and what you do, educating your user on what you have to offer and your unique selling proposition?
Have you clearly explained the features and benefits of your service or product to the user and how it will help them?
Have you provided social proof in the form of reviews, testimonials or case studies to build trust with your customers?
Does every page have a call-to-action, leading your user to the next steps you would like them to take?
Once we’ve made a careful study of your website, we’ll make recommendations based on best practices, while always considering the particular needs of your business. This could include updating the copy, rearranging elements of your site for a better flow, or even a complete website redesign. All with your business goals in mind.
Conversion, Conversion, Conversion
How do you know whether or not all of this is working? You will need clear and measurable goals to track! Whether you are trying to make sales, educate potential customers, gather data, or get people to sign up to hear more from you, BSM can work with you to set up clear, trackable goals in Google Analytics. You’ll be able to see in real time how successful your website is, and if changes you make are having an effect!
To learn more about UX and how it can help your business, get in touch with the Blue Skies Marketing for a UX and CRO audit. Call us at (970) 689-3000 or email firstname.lastname@example.org.