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Spend More Time on Your Business and Less Time on Analytics with KPI on the Fly™

Clear, Easy-to-Read KPI Reports Direct to Your Inbox

With everything it takes to run a business, keeping track of how your website is performing can fall to the bottom of the list. You may have a brilliant, strategic digital marketing plan in place, but do you know how well it’s working?

Blue Skies Marketing can help. With our “KPI on the Fly” service you’ll receive a clear, easy-to-read website analytics report sent directly to your inbox every month. We’ll pull key information from Google Analytics and Google Search Console into a simple report customized with the metrics most relevant to your business.

With a clear picture of your website’s Key Performance Indicators (KPIs) like search terms, top traffic sources and top search regions, you can easily see how traffic is being driven to your site and how certain pages are performing. There’s no need to go hunting for your data or wade through pages of Google Analytics, which may have more information that you actually need or is useful to your business goals at this time.

We’ll get your website set up with the code needed for Google Analytics and Google Search Console, the standard tools for reporting web analytics and search traffic. You can sit back and relax, knowing our monthly report will come straight to you with exactly the information you need to understand how your website is performing. It can be sent to any team members you designate so you are all on the same page at once.

an example of a dashboard — an example of one page of a KPI on the FLY™ dashboard

Understand Your Site Performance with Key Metrics

Our standard “KPI on the Fly” report includes a broad strokes overview of analytics data pulled from Google Search Console and Google Analytics. The data is compiled monthly and compared year over year to show changes in your website traffic and the effects of any digital marketing efforts you have put in place.

Your “KPI on the Fly” report can include some or all of the following metrics:

Sessions (group of user interactions with your website that take place within a given time frame)
Conversions (visitors taking specific actions, like contacting you or submitting a form)
Users (visitors with a unique IP address)
Bounce Rate (% of viewers who don’t visit more than one page)
Top Pages Ranked by Pageview
Average Time on a Page
Average Page Load Time
Top Traffic Sources (medium of traffic or channels)
Sessions by Region
Sessions by Device
Top Landing pages for Organic Visitors

an exmaple of a KPI dashboard — an example of another page of a KPI on the Fly™ dashboard

Upgrade to Track Your Business Goals with Customized Reporting

Depending on the needs of your business, we can upgrade and customize your report to include more specific metrics. Maybe you’d like to track how often a visitor to your site signs up for a newsletter or requests a quote for more information. Let us know your goals and we can work with you to set up a custom report tailored to your business needs.

Go Deeper with Your Data – We Can Help

So you’ve got your data, now what? After looking at the numbers, you may realize there’s room for improvement. That’s where we can help. Book an optional KPI meeting with a member of the Blue Skies team and we can walk you through the data, discuss your goals and how we can improve or tweak marketing or your site.

We’ll help take a deeper dive into what the metrics are showing, where you might be losing ground and how to improve. You’ll come out with a clearer picture of how your website is performing and action items for improvement for a clear difference in your business.

Get in touch with the Blue Skies Marketing to learn more about our “KPI on the Fly” reporting service! Call us at (970) 689-3000 or email info@blueskiesmktg.com.