Small Business Affordable Marketing – Done FOR You.
Forget Mad Men – the martini-infused days of absurd marketing expenditures. I bring affordable digital marketing to businesses that have a dozen or fewer employees and whose success is right on the horizon.
To keep costs down I look for meaningful results in your business.
Put me on a truly modest retainer, and I’m yours.
It’s like having a full-fledged marketing department at your disposal. And you don’t have to figure anything out at all. I evaluate the situation and say what’s needed in a written plan that includes a step by step roadmap.
I define your digital marketing strategy, the tactics to use, starting with grassroots ones (read no or low cost!), and what your messaging should be.
After considering different types of marketing strategies, I define what tactics will give you the best ROIs. (I focus on the least costly tactics – the ones that are likely to produce the most results in the shortest time.) This is no amateur hour – I’m dead serious. Your business thriving is my passionate goal. And I have experience to know what’s going to work and what’s a gigantic waste of time.
Astonishingly Good Marketing Ideas
Ideas that will set your business apart cost practically nothing but can make you rich and famous. I come up with these uncommon and actionable approaches every workday. I practically pulsate with them! And I share them with you so you get a leg up on your competition and I get to push your popularity. It’s outrageously satisfying for me to think ‘different’ and get you bankable attention.
People have said that I should institute ‘value pricing’ into my retainers. You know, the ‘pay what it’s going to be worth to your business’ pricing concept. I just won’t do it. You get my brilliant concepts at no extra charge. If one makes you a fortune, that’s wonderful. Happy to have helped. What shall we accomplish next?
Also, I have seen a lot of shysters practicing marketing out there. I shudder when they’ve preceded me and messed up a business. I emphatically want to be trustworthy.
Truth no matter what and no hiding places behind an excuse. So hire me and see what it’s like to have a trustworthy expert on tap to drive your marketing forward and boost your business as a result.
No Excuses AND Expertise – What A Combination
Marketing Retainers for small local businesses come in 5-hour packages. They roll over within a six month period. Calls and consults that take less than 10 minutes to answer are FREE. Price: $750
I write the types of marketing strategies that instill utter confidence in my small business clients. Finally, they know what they are about. They love the clear direction, the itemized next steps. My in-person strategy sessions just flow, covering your competition (and what messaging ‘holes’ they’ve left wide open), your unique selling proposition (USP), your positioning, your content themes, your brand’s best voice.
Ideas before implementation – that is the way to go to market. I hone your ‘essence’ – pushing you to first uncover and then happily own the personality and promise of your brand.
I come armed with methodology to drive forward everything that will distinguish your business. I document what we’ve discovered and it often is the first chapter in a Marketing Plan. And its guiding light.
Marketing Strategy Sessions are $1000. You only need one in a year to light up your business. Call (970) 689-3000.
Digital Marketing Plans
I was at the birth of Google, being among its very first ad buyers. On AOL, my user name was Laurie@aol.com. My SEO acumen has been seriously geeky and well honed over 20 years. And I owned a social media company, which I sold in its 3rd year . . . when others were just beginning to realize that social might just take off.
In countless digital marketing seminars and lectures, I’ve listened to the pioneers – and spoken lots myself. I remember sitting next to Craig Newmark (of Craigslist fame) at lunch; went up the elevator at Columbia University with Jeffrey and Bryan Eisenberg and helped them hand out their hot off the press “persuasive online copywriting” book. I have sat at the feet of the legendary (and disarming!) Roy Wilson at the Wizard Academy in Austin. A few times.
All this is to say, I’m very much a veteran in what to do online. Blue Skies Marketing is 15 years young, and focuses completely on digital marketing. I write digital Marketing Plans for small business clients that are thoughtful and totally doable. They make perfect sense.
Probably you’ve heard the expression “Garbage In; Garbage Out.” An example of this would be buying commercial time on radio, without knowing whether your target audience even listens to it. And without knowing what message would motivate them, if they did.
Don’t spend your marketing dollars haphazardly. You can be smart by my putting things down on paper, before you run ads anywhere. The marketing plans I write are hyper-focused on digital. Only digital has such an emphatic ROI and can be truly measured. There’s no print ads or glossy brochures in my plans. No tradeshows.
The Digital Marketing Plan is a roadmap for being found and being profound online.
Things I Might Include In Your Annual Marketing Plan:
• E Mail Campaigns
• Pay Per Click Ads
• Facebook Ads
• Directory Listings
• SEO (Search Engine Optimization)
• White Papers
• Case Studies
• LinkedIn for B2B Sales
• Article Marketing
There is a strategy section, a list of targeted tactics, the online places you will be prominent in, when you will appear, where and for how much money. Tactic by tactic. Anyone can follow my Marketing Plans. It’s all laid out in front of you.
And when we meet for monthly status updates, we look at the Key Performance Indicators (KPIs) to see where to make mid-course corrections. The Plan gets updated then.
If you want your very own roadmap, with the highways all clearly marked – contact me. A Marketing Plan costs $2000. Call (970) 689-3000.
Key Performance Indicators
You can be as strategic and inventive as all get out, but did your bright marketing ideas actually work? No plan is complete without an equally scientific and creative approach to its analysis. Looking at progress as it’s unfolding can be challenging, but I have the experience and tools to do it carefully and to change course when necessary.
What gets measured, gets managed!
I help clients look at the most telling metrics for their website visits and their social media popularity. I pull together the analytics for them and review them in person or on the phone – once a month – to take the full measure of digital performance for the brand. I’ll make a solid list of where you need to make mid-course corrections too.
KPI Meetings cost $500 and can be booked monthly, quarterly, semi-annually, annually. Deliverables include action items for improvement in every marketing segment – or a shiny gold star!