Establishing Key Performance Indicator (KPI) Baselines and Custom Punch Lists
A measured, proven approach
Before a new or updated site goes live, it’s a smart time to take measurements of how the old version was performing. That way you have a basis for comparison when the new or updated site is live and fully takes hold.
The KPI Baseline tells you if indeed you need a new site or just a few new topical pages. It diagnoses load speeds. Impediments to Google. How well the site is optimized for search. Where are there some useless pages. And what’s working, too, like the hyper-appealing pages you already have.
Is your site working for you?
Any business with a real intent on success in digital marketing simply must take the temperature of its website and see if the patient needs emergency care or is in stable enough condition that a few vitamins will improve matters greatly.
I compile these KPI Baselines and address them in a webcast or in person meetings with staff and management. I take the owners and principals through a custom slide deck that uncovers the things to do now and then things to do in later phases in order to make sure the webvsite delivers quantifiable results.
I provide an actionable punch list of needed improvements with suggested priorities…. What things to fix, optimize, massage, improve, overhaul, or realistically – just live with. These might have to do with SEO if your audience is just not finding you on Google.
Having baselines established gets management on the same page going forward. And when metrics are run the next time, there is a solid basis for comparison. Are we making the mid-course corrections that matter? Focus is everything, and that’s what you get when you let me do your KPI Baseline. Laser-focus from now on.
Oh, by the way, I bring those results and punch list to you and talk everyone in management through them. That is easily done on Zoom! It is NOT something that just lands with a thud on your desk and then gathers dust!