Quick Guide to Video SEO
Video is a huge driver of traffic to your site. If you already have active videos, you can be using these videos to bring traffic to the site and subscribers to your channel as well as to increase interest in your products and services. Here are a few things to keep in mind and to add to your process of uploading and maintaining your YouTube channel.
General Guide to Video SEO
Be sure that your title clearly communicates the value of your video. Standard practice: 80 characters total, 55 until the cutoff in search results. Remember that punctuation like vertical lines (|) and dashes (–) can be used to separate different types of relevant information.
DescriptionPut an active link at the top of the description (see below for more on where this link should point). Encourage people to subscribe to the channel/ or navigate to your website. Remember that you ultimately want people to go to the site.
Describe the video. You have 5000 characters. Consider that only the first 150 or so will be visible when a visitor lands on the video. So these first 150 have to make a strong case for converting (subscribing or navigating to the site).
Some videos may not include narration. But if and when they do, consider adding subtitles. Subtitles allow people to watch your video in public places without needing to turn the sound on to understand your message.
Instructions for adding subtitles to your video can be found here.
In-video annotations or YouTube CardsBoth in-video annotations and YouTube Cards are areas of text that appear during the video which encourage viewers to click a link or subscribe to your channel. They can to increase the traffic directed to your site from YouTube and they are easy to add to a video. YouTube Cards are preferable to in-video annotations because they look and function better on mobile and across different browsers and platforms. Useful cards to add would be: encouragement to subscribe to the channel, and adding a video of a similar or related video on your channel (the video thumbnail actually appears in the current video).
Simple instructions to add cards to a video can be found here.
TagsGoogle’s spiders rely on the indicators you give to interpret the video. So always include relevant tags when you upload the video. Tags go underneath the description field on the editing screen of your uploaded video.
These can be general or more granular. As a general rule use 6 to 8 tags for each video. Include keywords you are optimizing for, and also include these in the description as well. (You can consider including them, sometimes, in the title, though you don’t want to have any duplicate titles for videos on your channel.)
Be sure that the landing page on your site is the correct one.
You’d be surprised how many dead ends are linked to from videos!
So go ahead and spend 5 minutes optimizing your videos. You’ll see the effects in no time!