Organize and Optimize Your Website with Site Mapping
Planning a Site Map
When figuring out how to optimize your website for SEO, there’s a lot to consider. Whether you are building a new website from scratch, or making changes to an existing site, it’s important to have a well-thought out plan for all the information that’s going to live on your site and how it will flow.
That’s where the site map comes in.
A site map is an outline or a flow chart of all the content your site will contain, and how it will be laid out. It’s a simple tool that can be created easily even by non-designers and will go a long way towards planning a successful website.
A well-planned site will not only showcase your business and offerings in the best light, but it’s an important tool that will get you the customers, leads or conversions you desire.
The Blue Skies Approach
At Blue Skies Marketing, SEO is the name of the game. We know all the tips and tricks to get your website on Google’s good side—by optimizing your traffic, strategically placing keywords and improving your site’s user experience. Using our marketing expertise, we can build you a site map that will apply all of these important strategies to get you results.
Often we will start a client project with extensive keyword research, finding you the best and brightest keywords to pull in that perfect search traffic! Once we’ve found the perfect words for you, we can map out your site based on these phrases. We’ll match relevant keywords to your website’s existing content or suggest the layout for a brand-new site.
Sometimes the project will start with a website audit. We’ll take a look at your website from the perspective of conversion rates and user experience, looking at your Google Analytics data to see how successfully your website is performing for your current business goals. From there, we’ll make recommendations for your site map based on best practices and your particular business needs.
A Successful Website
What makes a website successful anyway? There are a few important elements to consider.
First are the goals and intent. Whether it’s to educate customers on your product, make sales, or provide information, your website should have a clear goal and purpose.
Next is flow and content. All elements of a website, including copy and design, should lead a user through a desired progression. The content of your website should clearly explain who you are and what you do and the features and benefits of your product or service.
Last is action. Your website should have a clear call to action leading your visitor to take your ideal next step, whether it’s making a purchase and signing up for more information.
At Blue Skies, we utilize the AIDA marketing model to plan the flow and content of a website, which includes awareness, interest, desire and action. Any site map we propose will take all of these elements into consideration. You can read more about here.
To get a site map optimized for your business, get in touch with the Blue Skies Marketing! Call us at (970) 689-3000 or email firstname.lastname@example.org.