How to Write Great Tags for Your Website
Why Write Website Tags?
You’ve built a beautiful website. You have tons of snappy and relevant copy. Great images and graphics too. How much thought should you really give to those titles and tags?
Think of it this way. You’ve just written a masterpiece. Do you give your book a title?
We all judge books by their covers and titles. It’s your first impression. It’s the teaser that gets you to pick it up and keep reading.
Treat each of your website pages like your little masterpieces. In a search engine results world, that means crafting title and description tags that dangle a carrot, drawing your users in. Telling them what to expect. Aligning with their search goals. And creating just the right amount of mystery and excitement to get that click.
What ARE Tags?
The two most important and visible website tags are the title and description tags. They’re what you see, along with the URL, in Google search results. They give the first impression of your business and are a key component of getting your users to click and connect.
What Is Good SEO Tag Writing?
The answers lie with you, your goals, objectives, needs, and the specifics about what you and your business do.
Tags can be many things. They can be simply descriptive. They can be charming and fun. They can be calls to action. And they can be your company’s slogans or catchphrases.
Tags are about you. And they’re for your user. It’s all about user experience.
But What About Those Keywords?
Those keywords you choose for your tags are also for your users. They are not only for Google. They are not only for topping the Page 1 results. They are the phrases your users search to find what you offer and what they need.
Connecting the keywords from your content with the keywords in your tags tells Google, and your users, that your page is really about what you say it’s about. Helping you rank higher and helping turn search results into meaningful clicks.
If your tags are clear, descriptive, enticing, and connect directly with the content on your pages, you’ve done a great job. If you’ve found a great target keyword that fits into that tag and matches the copy on your page, you’re gold.
What About Tag Length?
There’s plenty of discussion about rules for tag length, keyword placement, and more. And it can be a little overwhelming. But sticking to copywriting best practices and staying focused on user needs will get you through.
As a general rule, keep your title tags short, direct, and natural. Build them around a target keyword where possible. And let the description tags give users some intriguing and sentence-like details.
Google regularly adjusts their criteria. Luckily, there are many free tools out there to help you navigate those rules and test your tags.
Your best solution is, again, to focus on user experience, to write great, compelling, and super relevant tag lines, and to try them out. They are not set in stone.
Think Visually Too
Your title and description tags might not always appear exactly as you want them (as much as we’d like, we can’t tell Google what to do).
But still try to visualize the whole package, as your users would. When you do a search, your results show a URL, a title tag, and a description tag. Picture them together.
And make sure each of your tags is unique. They are little billboards for all your pages. Use that space. And don’t repeat yourself. If your business name is in your URL, use your title tag for new text that draws users in.
It might sound simplistic, but remember, a good, unique title is always better than no title at all. For your users…and for SEO.
Get writing and make your adjustments. Search for your pages and see how your tags appear. Put yourself in your users’ shoes.
What are your thoughts on writing good SEO tags? We’d love to hear your ideas, concerns, and experiences.
Connect with us today to find out more about our processes for developing great content for your website.