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SEO: Search Engine Optimization

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Conversion Optimization in a Nutshell

October 15, 2020

By: Blue Skies Marketing | Category: Conversion Rate Optimization, Digital Marketing, SEO: Search Engine Optimization

There are billions of websites in the world. How do you make it worth a visitor’s time to travel yours? How do you capture their imaginations and provide an experience they can connect with and remember? And most importantly for you, how do you get the …

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Basic Link Building Strategies for SEO

August 14, 2020

By: Blue Skies Marketing | Category: Digital Marketing, SEO: Search Engine Optimization

Having a robust set of links pointing at your website’s domain (generally called backlinks or inbound links in the digital marketing industry) has always been an important ranking factor for SEO. There are dozens of other important ranking factors outs …

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Long-Tail Searches and Why They Matter to You

August 10, 2020

By: Blue Skies Marketing | Category: Blue Skies Marketing, Content Marketing, Digital Marketing, SEO: Search Engine Optimization

What Are Long-Tail Search Phrases? Long-tail keywords are highly specific and descriptive search phrases. They’re longer than the most common keywords and typically get less search traffic. But, because they’re more specific, long-tail searches also of …

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You’ve Optimized Your Website for SEO… Now What?

July 24, 2020

By: Blue Skies Marketing | Category: Analytics and Traffic, Blue Skies Marketing, SEO: Search Engine Optimization

  So, you’ve decided it’s time to take SEO seriously. You’ve hired SEO experts to look at your website, loaded your copy with the perfect keywords for your industry, written compelling tags, and optimized your content to get that precious Google r …

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Fingers typing, writing tags for SEO

How to Write Great Tags for Your Website

July 3, 2020

By: Blue Skies Marketing | Category: Blue Skies Marketing, Content Marketing, Digital Marketing, SEO: Search Engine Optimization, Writing for the Web

Why Write Website Tags? You’ve built a beautiful website. You have tons of snappy and relevant copy. Great images and graphics too. How much thought should you really give to those titles and tags? Think of it this way. You’ve just written a masterpiec …

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