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Saying Yes in Life
In improv acting classes, a fundamental rule of the exercises is to “agree.” Whatever is offered to you in a skit or piece of dialogue, you accept and expand upon it. On the other hand, if you had “disagreed” or said ‘no’, the action stops. This …
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CDN, SEO & Page Speed
Recently, while setting up a client’s WP Engine account, I was given the option to boost the site’s page speed using CDN. In explaining this to a client, it got me thinking about all the aspects of page speed that are less understood and how important …
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Influencer Marketing for Small Businesses
What is influencer marketing and how can you use it locally to boost your brand? Do you remember the scene in Annie Hall, when Annie and Alvy are in line to see The Sorrow and the Pity, and overhear a man criticizing avant-garde films? What happened ne …
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5 Social Media Fears & How To Beat Them
We all have them. But we can all get over them. Social Media Fears are real. When we speak to some small business owners about social media, there’s a specific kind of tone they adopt—a combination of resignation, resentment and quiet panic. We …
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6 Ways to Get To Know Your *Actual* Audience
What if I told you that the vast majority of problems that small businesses run into are caused by one simple issue: They don’t really know their audience. They might know roughly who their audience is and where they are located. But what a small busin …
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