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Influencer Marketing
Do you remember the scene in Annie Hall when Annie and Alvy are in line to see The Sorrow and the Pity, and overhear a man criticizing avant-garde films? What happened next made the scene memorable. Alvy brings Marshall McLuhan, the ultimate med …
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The Advertising Channel That Takes You Everywhere
The Google Display Network delivers digital advertising to about 2 million websites and furnishes content to about 90% of the world’s Internet users. That’s massive: almost 3 billion people by the latest calculation. Whether you’re a small Fort …
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The Definitive Guide to Keyword Research – PART 2
In PART 1 of this guide, we discussed the basics of keyword research and gave instructions for how to begin a keyword research project for your business. This process took you from basic brainstorming through analyzing the competition and finall …
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The Definitive Guide to Keyword Research – Part 1
Good keyword research is so often the deciding factor in a website’s success. It’s the difference between a site that hardly gets seen and a site that converts every other visitor. But how do you do it so as not only to bring lots of traffic, but also …
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Saying Yes in Life
In improv acting classes, a fundamental rule of the exercises is to “agree.” Whatever is offered to you in a skit or piece of dialogue, you accept and expand upon it. On the other hand, if you had “disagreed” or said ‘no’, the action stops. This …
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